FAQ 8
Q8. We are reviewing our advertising strategy for chambers. Are there any principles that we should consider when advertising chambers’ services?
A8. Paragraph 710.2 of the Code of Conduct provides the rules on advertising. Barristers are permitted to advertise in any way that is consistent with the British Codes of Advertising and Sales Promotion. Advertising should therefore not be inaccurate or likely to mislead, and should not bring the Bar into disrepute or diminish confidence in the administration of justice.
Chambers should ensure that advertising does not make comparisons with or criticise other barristers, chambers or members of other professions. For example, the Professional Practice Committee considers that statements such as "the leading set" involve comparisons and would therefore breach the Code of Conduct. While it is permissible to make reference to previous cases (providing that the case is already in the public domain or with the express prior written consent of the client), advertising should not include statements about success rates. Advertising should not be so frequent or obtrusive as to cause annoyance to those to whom it is directed. Chambers can direct advertising towards both lay and professional clients; however, in advertising to lay clients, barristers should make clear that they are only able to provide legal services following instructions from a professional client, unless the barrister is available for Public Access work.
It is open to Chambers to advertise on the Internet. When doing so, it should be made clear that barristers are not able to advise lay clients directly via the Internet and must be instructed by a professional client, unless this work is undertaken under the Public Access scheme.
Chambers should also be aware that the Provision of Service Regulations which came into force on 28 December 2009 make it mandatory for Chambers to provide or make available specific information to those to whom they are supplying a service. The Professional Practice Committee has issued guidance on the relevant terms of the Regulations and has provided advice as to ways in which the requirements may best be met.
