Director's Cut

Director's Cut

Communications & Marketing team

Our recent 'Spotlight' feature explored how the Policy team contribute to the Bar Council's work, but this is only one part of how we represent you. In upcoming BarTalks, Directors of the different functions that make up the Bar Council will be sharing behind-the-scenes insights about how their teams help deliver the Bar Council's extensive mission. 

Steve Rudaini, Director of External Relations & Communication

The broad remit of the Bar Council's Communications & Marketing team is like no other I have encountered in my career. The team of four people is responsible for all Bar Council media/press relations, five social media channels with extensive followings (Twitter, LinkedIn, Facebook, Instagram and YouTube), barrister-facing communications, such as BarTalk, International Update and other e-newsletters, website content updates, internal communications and, with the assistance of the Special Adviser to the Chair of the Bar, public affairs and lobbying those in Whitehall and Westminster. On top of that, my team markets our Business Partner communications and other Bar Council services to the profession.

Few organisations place all of this activity in one team; it has its challenges, but the team has raised the Bar Council's profile and influence across a wide range of audiences and through different channels in the last few years. My team enables the Bar Council's voice to be heard, working closely with Policy and other teams to ensure the Bar Council is doing its job of representing the views of barristers in England & Wales. Some of what we do goes under the radar, but is as valuable as grabbing headlines. 

A typical week in my team's diary: 

Monday

  • Assess the news agenda for opportunities to highlight key issues on the profession's agenda

  • Update the Chair of the Bar and Chief Executive on what communications activity is coming up that week

  • Identify any opportunities in Parliament for the Bar's view to be heard

  • Analyse communications data from BarTalk and social media to identify trends on what the Bar is reading and paying an interest in

  • Field calls from members of the press on a range of issues affecting the Bar and the justice system. 

Tuesday

  • Send a press release on a Bar Council initiative or comment to the press

  • Highlight the Bar Council's recent campaigns and the work of the profession on Twitter and other social media channels

  • Send a message from one of our commercial partners to selected members of the profession to whom it is most relevant

  • Prepare content for BarTalk, the Bar Council's fortnightly e-newsletter to the practising Bar

  • Monitor Parliamentary activity that is relevant to the legal profession and the justice system. 

Wednesday

  • Meet with members of the Policy team to identify key consultation responses, campaigns and other work emerging from the barrister-led committees that needs to be communicated to various audiences

  • Work up communications plans for major pieces of activity in the Bar Council's business plans

  • Talk to broadcast media journalists about raising the organisation's profile on television and radio

  • Liaise with key members of the print media about stories on the horizon which the Bar Council can provide content for

  • Highlight to the press key elements of our most recent consultation response on an important issue, such as a law reform or regulatory matter. 

Thursday

  • 'Build' the latest edition of BarTalk in the relevant software programme in readiness to send out that afternoon.

  • Prepare a Bar Council briefing for MPs and Peers for debates on legislation going through Parliament on legal professional privilege, Brexit, Civil Liability Bill and more

  • Publish guest blogs from prominent names in the legal sector and beyond on the Bar Council's website and publicise via social media and BarTalk

  • Brief the Chair of the Bar ahead of an interview with the media

  • Market tickets for the Employed Bar Awards as well as other Bar Council events and training sessions via the Training & Events Newsletter. 

Friday

  • Review the Chair of the Bar's monthly column for Counsel magazine

  • Work together with other bodies, such as the Law Society and TheCityUK to highlight to government and the public the value of the legal services to the economy

  • Draw public attention to rule of law issues overseas, sometimes in conjunction with the Bar Human Rights Committee (BHRC)

  • Market the latest Bar Council Young Barristers' Committee event to relevant members of the profession

  • Identify any potential media stories ahead of the weekend that may require the Bar Council to comment

  • Refer journalists' requests for comment from a 'legal expert' to a barrister on the Bar Media Index, an index of barristers willing to speak to the media on their specialist areas of law. 

Saturday

  • Field calls from journalists on a range of justice and law issues

  • Tweet live from the Bar Council meeting when it is taking place

  • Monitor all social media traffic of interest to the Bar

  • Brief the Chair of the Bar ahead of any weekend media interviews. 

Sunday

  • Assess the news landscape for the week ahead

  • Analyse initial readership data from BarTalk

  • Review marketing schedule for the week ahead to avoid over emailing the profession

  • Reply to any communications queries from the Chief Executive, Chair of the Bar or Special Adviser to the Chair of the Bar

  • Get some sleep!! 

The Communications & Marketing team's work is vital in ensuring the Bar Council and the profession it represents is visible to and heard by the public, policy-makers and other audiences on key topics and issues. In addition, the team's work is essential to the profession's understanding the work of the Bar Council as a whole. Much of this important work would not be possible without funding from the Bar Representation Fee (BRF).